8. Strategic Marketing: Personal Websites
While a personal website may not have enough traction to produce meaningful traffic from search engines, it is an important relationship-marketing tool.
You, the professional musician, bring unique value to the audience that knows you and to those that may still discover you. Your audience may consist of 10 students and/or 200 loyal fans of your music. You are important to them. Build on that.
MARKETING TO NEW STUDENTS
People buy from people, and prospective students are interested in who you are as a person and musician. Tell your story. A well-written brief bio and a nice headshot photo are quite effective in generating student interest.
EXISTING STUDENTS
Add online music theory games as a supplement to your regular private music lessons. Blogs are a perfect replacement for newsletters and are great for PR. Keep your base energized.
MUSICIANS UNDER AGENCY REPRESENTATION
Artists under management must have a highly polished personal website. This is a sales tool for your agent/manager. Include stage credits, high quality publicity shots, video, sound and reviews.
FAN BLOGS
If your band or a chamber music group is on tour, publish your news with photos. Tell your road stories and keep fans involved.
Blogs are a great PR tool. Use wisely.
You, the professional musician, bring unique value to the audience that knows you and to those that may still discover you. Your audience may consist of 10 students and/or 200 loyal fans of your music. You are important to them. Build on that.
MARKETING TO NEW STUDENTS
People buy from people, and prospective students are interested in who you are as a person and musician. Tell your story. A well-written brief bio and a nice headshot photo are quite effective in generating student interest.
EXISTING STUDENTS
Add online music theory games as a supplement to your regular private music lessons. Blogs are a perfect replacement for newsletters and are great for PR. Keep your base energized.
MUSICIANS UNDER AGENCY REPRESENTATION
Artists under management must have a highly polished personal website. This is a sales tool for your agent/manager. Include stage credits, high quality publicity shots, video, sound and reviews.
FAN BLOGS
If your band or a chamber music group is on tour, publish your news with photos. Tell your road stories and keep fans involved.
Blogs are a great PR tool. Use wisely.
PrivateLessons.com e-Book: "Converting Web Inquiries into Private Music Students"
Click on E-MAIL ICON below to share with musicians!
Click on E-MAIL ICON below to share with musicians!
posted by PrivateLessons.com at
12:36 PM
