10. Qualified Student Traffic: Let the Funnel Begin
PrivateLessons.com student traffic comes from search engines, mainly Google and Yahoo.
Many visitors are professionals and business people. They are parents seeking music teachers for their children, as well as adult music students. Other patrons include corporate concierge services, personal assistants, corporate relocations companies and college students.
STEP #1: Google Search
Google search is a powerhouse. Enter a few keywords and you are on your way. Click on the links below to see live search examples:
Broad category search: Private Music Lessons
Specific search: Voice Lessons in Providence
STEP #2: Selecting PrivateLessons.com
PrivateLessons.com membership consists of excellent, busy musicians. It is immediately apparent, which inspires visitors’ confidence that they are in the right place. Now, to find a music teacher, they can search the database based on their particular criteria:
Instrument + City
Instrument + 3-Digit Telephone Area Code
STEP #3: Private Music Teacher Selection
Resume presentation rules apply:
- Tell a human interest story
- Add education, bio, photo, reviews and events
- Remember: people buy from people
Prospective students review several resumes per visit and send private messages to teachers of choice. The Web Inquiry you generate is a qualified lead (Wikipedia definition: Qualified prospect) and now the e-mail conversation begins.
Click on E-MAIL ICON below to share with musicians!
posted by PrivateLessons.com at
12:04 PM
