12. Web Inquiry: How much do you charge?
Some Web Inquiries are brief, containing only one question:
How much do you charge?
One may think that since the question does not ask anything about the teacher, it is a price shopping exercise.
Not so.
This is, in fact, a request for more information. It implies ‘I read and like your background, I am almost ready to buy, need a bit more info, sell me please.’
While price is important, people are more concerned with value. Assuming you tell a prospective student that you charge the same fees as all teachers in your area, then price is no longer a factor in selecting a music teacher. What prospective student really wants to hear is this:
How much do you charge?
One may think that since the question does not ask anything about the teacher, it is a price shopping exercise.
Not so.
This is, in fact, a request for more information. It implies ‘I read and like your background, I am almost ready to buy, need a bit more info, sell me please.’
While price is important, people are more concerned with value. Assuming you tell a prospective student that you charge the same fees as all teachers in your area, then price is no longer a factor in selecting a music teacher. What prospective student really wants to hear is this:
Tell me how you can help me, and I will pay you what you are worth.
PrivateLessons.com e-Book: "Converting Web Inquiries into Private Music Students"
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Click on E-MAIL ICON below to share with musicians!
posted by PrivateLessons.com at
11:59 AM
