e-Book: Converting Web Inquiries into Private Music Students

Saturday, March 18, 2006

17. Conclusion: Respect the Cycle

Everything has a life cycle.

This e-Book focused only on the front-end of a marketing life cycle. Your new student may take only a few lessons or study with you for a few years. Many variables simply must work well together. Ultimately, the life cycle of your educational service to a student will end.

Continuous marketing is a lifeline of all business. You stop - you lose.

So remember to:

  • be found at the right place at the right time
  • tell your unique human-interest story to drive action
  • respect the life cycle and repeat