e-Book: Converting Web Inquiries into Private Music Students

Saturday, March 18, 2006

9. Tactical Marketing: Lead Generation

PrivateLessons.com is an example of a membership-based service whose function is to attract and connect prospective students with its music teachers.

The interaction:

  • fast-paced
  • time sensitive
  • generates student leads

With strong music student traffic, it is the fastest, most efficient way to generate qualified student leads.